Every inch of our planet is affected by human actions. Unprecedented rates of species extinction and habitat loss are putting our future on Earth at risk. Here at Naturisimo, we recognise our responsibility to protect our planet. We’ve always been passionate about connecting our consciously-minded community with products that are good for the planet. But it’s time to go a step further. We have to act now if we are going to have any chance at restoring our natural world. Currently only 3% of philanthropy goes towards environmental giving. This has to change. As a part of Naturisimo’s ongoing efforts to be a truly ethical business, we have decided to make the pledge to become a 1% for the Planet member. What is 1% For The Planet? 1% for the Planet is an organisation that connects businesses and individuals who are passionate about protecting the environment with a range of incredible charities around the world that are working to save our planet. Businesses (like us) pledge to donate at least 1% of their annual sales to this vital work, and bit by bit, a global movement is created. We believe this is the future of business. One that balances profit with doing good. So far, members of the network have donated more than $270 million to the environment. How it started Sharing a passion for the natural world, Yvon Chouinard (founder of Patagonia), and Craig Mathews (founder of Blue Ribbon Files), realised their responsibility as individuals and business owners to help protect the planet. In 2002, they decided to give 1% of their sales to environmental causes, and this is when 1% For The Planet was born. Their idea was to connect consciously-minded individuals and businesses to a network which would allow them to maximise their giving. Collectively, they would create a global movement to protect and restore the natural resources every one of us depends upon. In short, their mission is to ‘bring dollars and doers together to accelerate smart environmental giving’. The 1% for the Planet network Since its launch in 2002, 1% for the Planet has certified over $250 million in support to approved environmental nonprofits, including Friends of the Earth, World Land Trust and Surfers Against Sewage (to name just a few). In total, they support over 4,500 nonprofits. The 1% network is made up of almost five thousand businesses, including Patagonia, Caudalie, Pukka and Klean Kanteen, and over two hundred individuals, who have all taken the 1% pledge. Why it’s important Giving back is at the core of who we are as a business. We’ve always said that the health of people and planet is our driving force. And we mean it. Following on from the success of past partnerships with the likes of World Land Trust, we wanted to find a way to create an even bigger impact, and join a global movement for good. And it wouldn’t work without you. Every time you shop with us, you’re helping to give back to our planet. It (quite literally) means the world.
