ROUTINES / MAKEUP

Clean Makeup Must-Haves For Every Look

Your guide to the clean makeup essentials that will make you glow with lasting colour without the chemical compromise.

Step 1 Base

Balance, even and blur skin with light to full coverage clean bases. Always nourishing, breathable and free from harmful ingredients and preservatives. Here we showcase our bestselling primers, foundations and concealers.

RMS Beauty Re Evolve Radiance Locking Primer

Glow

Full coverage

Touching up

Redness

Madara Hyaluronic Anti Pollution CC Cream SPF15

Lught

Best for glow

Starring a natural retinol alternative that smoothes skin, just a small amount holds makeup in place all day and leaves skin glowing.

RMS Beauty

Re Evolve Radiance Locking Primer

£43.00

Best for coverage

Ideal for inflammation, this arnica-enriched formula soothes and heals while offering natural coverage that reduces redness. Win-win.

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Ere Perez

Oat Milk Cream Foundation

£26.65

£26.65 RRP £41.00 Save £14.35

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Best for Touch ups

A skin-perfecting, illuminating concealer / light foundation for the eyes and face to give the skin a more youthful, radiant glow while hiding any imperfections.

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RMS Beauty

Un Cover Up

£31.20

£31.20 RRP £39.00 Save £7.80

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Best for redness

Infused with cold-pressed olive oil, this primer moisturises and reduces redness. Enough to wear alone for a natural, healthy glow.

Kjaer Weis

The Beautiful Primer

£50.00

Best for light coverage

With super-hydrating hyaluronic acid, this cream gives the coverage of a light foundation without ever being cakey or greasy.

Madara

Hyaluronic Anti Pollution CC Cream SPF15

£23.16

£23.16 RRP £28.95 Save £5.79

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Step 2 Cheeks

The ultimate hack for healthy-looking skin, the right blush and highlighter is a makeup essential. From creams to powders, these are our all-time favourites.

Dewy

Glam

Natural

Multi-use

Definition

Glow

Bronze

Best for dewy

Containing the natural goodness of carrots, this skin-loving, creamy blush achieves an unrivalled dewy freshness on skin.

Ere Perez

Carrot Colour Pot

£23.20

£23.20 RRP £29.00 Save £5.80

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Best for glam

This highly-pigmented formula makes it ideal for more glam looks. We love the hint of highlight and that a small amount goes a long way.

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RMS Beauty

ReDimension Hydra Powder Blush

£28.00

£28.00 RRP £35.00 Save £7.00

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Best for natural

From the masters of clean colour, this is perfect for that healthy, pinched-skin colour that you'd swear was real.

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ILIA Beauty

Multi Stick

£27.00

£27.00 RRP £36.00 Save £9.00

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Best for multi-use

With nourishing organic ingredients, this is the perfect formula for a pop of colour on both lips and cheeks. We carry it everywhere.

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RMS Beauty

Lip2Cheek

£30.40

£30.40 RRP £38.00 Save £7.60

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Best for definition

Meet the totally foolproof trick to glowing skin, enviable contours and sky-high cheekbones with this contouring and highlighting powder duo.

Lily Lolo

Sculpt & Glow Duo

£12.60

£12.60 RRP £18.00 Save £5.40

Best for Glow

An illuminating highlighter with a translucent pearl hue to create healthy, sheer glowing skin by enhancing your own natural beauty, without being sticky, greasy or glittery.

RMS Beauty

Living Luminizer

£31.20

£31.20 RRP £39.00 Save £7.80

Best for bronze

This sheer powder adds a translucent bronzed effect to the skin – for radiance that glows with vitality. The sunny formulation combines mineral pigments with nourishing botanical ingredients such as witch hazel and sage to soothe, protect and comfort skin.

Dr Hauschka

Bronzing Powder

£25.00

Step 3 Lashes & Brows

From a gentle lift to a fully amplified lash, a good mascara is a must for flawless looks. Brows also get the attention with advanced multi-functional ingredients. Discover our natural, non-irritating favourites.

Length

RMS Beauty Straight Up Volumizing Peptide Mascara

Volume

Waterproof

Eyebrows

Growth

Best for length

An arginine-rich mascara that stays in place without crumbling or smudging. Lengthens and separates lashes with a good colour intensity.

ILIA Beauty

Limitless Lash Mascara

£28.00

Best for volume

With peptides and a genius brush, this mascara builds long-lasting volume, effortlessly. Yet the natural formula makes it irritation-free.

RMS Beauty

Straight Up Volumizing Peptide Mascara

£29.00

Best for waterproof

Absolutely zero caking or clumping, just beautiful conditioned length and silky-looking lashes. We love that it's natural yet waterproof.

Ere Perez

Avocado Waterproof Mascara

£22.40

£22.40 RRP £28.00 Save £5.60

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Best for brows

We love how this natural looking eyebrow tamer also conditions your brows, leaving them fuller, tinted and looking totally natural.

Ere Perez

Argan Brow Hero

£29.00

Best for growth

Backed by patented, trademarked, and active ingredients this revolutionary lash and brow serum with a dual-purpose brush applicator revives, replenishes and enhances to deliver healthy eyelashes and eyebrows.

Agent Nateur

Lash & Brow Serum

£83.25

£83.25 RRP £111.00 Save £27.75

Step 4 Lips

No natural look is complete without a glowing lip. And given you ingest what you put on your lips, going clean is a non-negotiable for us.

Classic

Glam

Moisturising

Performance

Plumping

Natural

Definition

Best for classic

Formulated with natural pigments, this lipstick leaves a satin finish that once worn off, leaves a delicate stain. Perfect for everyday.

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Le Rouge Francais

Le Rouge Français Pigmented Lipstick

£25.35

£25.35 RRP £39.00 Save £13.65

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Best for glam

Excellent coverage, non-drying, long-lasting colour. This formula comes in a range of bold, beautiful colours for a more statement look.

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RMS Beauty

Legendary Serum Lipstick

£26.25

£26.25 RRP £35.00 Save £8.75

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Best for moisturising

A natural lipstick with flawless pigment. Great staying power and feels super moisturising. We love the heavy, luxurious packaging.

Kosas

LipFuel Hyaluronic Lip Balm

£16.00

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Best for performance

Finally, a natural lipstick that lasts and lasts without ever drying. We're big fans of the super creamy texture and the gorgeous range of colours.

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ILIA Beauty

Color Block Lipstick

£22.40

£22.40 RRP £28.00 Save £5.60

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Best for plumping

A sumptuous lip gloss infused with fatty acids and vitamins to keep lips both plumped and protected from environmental aggressors whilst providing rich, nourishing colour with a gorgeous, natural sheen.

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Kjaer Weis

Lip Gloss

£17.55

£17.55 RRP £27.00 Save £9.45

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Best for natural

A plastic-free lipgloss with a balm texture that will make your lips shine without the sticky greasy feeling.

Oceanly

Lip Gloss

£20.00

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Best for definition

A lipstick crayon that delivers a beautiful pop of colour with a creamy texture and a satin finish.

Inika

Lip Crayon

£18.20

£18.20 RRP £26.00 Save £7.80

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Step 5 Set

To keep your look in place, a setting powder is a must. Discover our tried-and-tested picks, always 100% silicone and talc-free.

Mattifying

Barely there

Colour correcting

Blurring

Best for matte finish

Made from corn, this all natural powder powerfully removes shine and excess oil for a balanced, matte finish. Perfect for sensitive.

Ere Perez

Corn Setting Powder

£38.00

Best for barely there

A silky, soft, air-like powder that mattifies and controls excess sebum. It's a one stop shop for perfectly balanced, 'nothing-there' look.

Lily Lolo

Smoke & Mirrors Eye Palette

£24.50

Best for colour correcting

With soothing witch hazel, this natural-looking powder effectively evens out redness or purple tones. A gamechanger even without foundation.

Dr Hauschka

Loose Powder

£28.00

Best for blurring

Rivalling some of the biggest names out there, this blurring powder minimises pores and imperfections without ever dulling the skin.

ILIA Beauty

Soft Focus Finishing Powder

£36.00

Step 6 Eyeliner & Shadow

Done right, an eyeliner and shadows can be game-changing for the most natural of looks. From feline flicks, to subtle smudges, these clean gems get our vote.

Natural

Precision

On the go

Natural

ILIA Beauty Liquid Powder Chromatic Eye Tint

Shimmer

Best for natural

Featuring nourishing botanicals, this pencil comes in a range of natural colours that glide onto skin effortlessly. Our everyday go-to.

Dr Hauschka

Eye Definer

£15.50

Choose Options

Best for precision

This soft, gel-like pencil is so easy to work with and create precise lines without smudging. Sharpener helps keep lines sharp.

ILIA Beauty

Clean Line Gel Liner

£26.00

Choose Options

Best for on the go

A multi-purpose palette containing velvety, matte colours in neutral tones that offer depth to the eyes and create beautifully expressive eyebrows. The formulation combines mineral pigments, silk powder and nourishing botanical ingredients to moisturise and soothe the delicate skin around the eyes.