The Ethos

Alima Pure are experts when it comes to high-quality mineral makeup designed for the modern woman, with an array of stunning colours that help to highlight natural beauty. The makeup is formulated with all-natural ingredients designed for high-performance wear, made from the highest quality, purest mineral pigments and also specially processed to provide rich, deep pigment, opacity and shimmer. The result is a wonderfully light silky feeling and long-lasting wear that lets your true beauty shine through, with minimal ingredients yet maximum impact. Their products provides weightless coverage, luxurious colour pay-off, and stay put all day. Alima Pure has obtained the European BDIH "Certified Natural Cosmetics Seal", which means the brand is verified as being committed to pure, safe, cruelty-free and environmentally friendly ingredients produced & packaged in an environmentally and socially responsible manner.

The Story

Kate O’Brien always understood what you put in your body affects your health. She recognised that our skin is the only barrier between our inner world and the outer world and that, just as what we put in our bodies makes a difference, what we put on them also matters. So she searched for cosmetics with natural and organic ingredients, but she couldn’t find the colours and textures that her daughter craved and the ingredients that she felt good about in one package.Therefore she began, in her spare time, to research mineral ingredients and then to hand-craft batches of makeup. As she created, Kate discovered that natural cosmetics can be rich,deep, silky and even sparkly and and still be completely free of parabens, talc, and nanoparticles. Inspired, Kate wanted to share this good news with all women, because she believes that we all deserve safe beauty products that allow them to express their individuality with joy.

The Ingredients

All natural, pure minerals from nature. That's all you're going to find in Alima Pure cosmetics. No toxins, no irritants, no preservatives, just pure beauty. Alima Pure makeup does not contain any parabens, sulfates, synthetic dyes, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, or nanoparticles. Their cosmetics are virtually free of allergens and sensitisers and are naturally anti-bacterial. All ingredients used are created from natural minerals and mineral pigments that are carefully refined in laboratories to very specific standards set by the FDA and the European Cosmetic Directive. Alima Pure Makeup is made from high quality, natural ingredients such as Iron Oxide, Kaolin, and Mica; priding themselves on using minimal ingredients for maximum impact. The 100% pure pigment formulas are actually beneficial to your skin, offering sun protection and anti-inflammatory benefits. Alima Pure makeup is also gluten free and is absolutely never tested on animals.